The Value of PR to Your Company

Engineers have a great story to tell.

For centuries, civil engineers have constructed their legacies in the form of remarkable infrastructure that has shaped history and continues to influence the future. Civil engineers are essential to society, but as a profession, their narratives remain largely untold.

In this episode of the ASCE Interchange, Robert Deigh, principal of RDC Public Relations LLC and author of Spark: The Complete Public Relations Guide for Small Business, discusses the value of public relations to engineering firms and how to harness its power.

“Public relations is really important for firms because what they have to do is tell a story about how their project benefits people,” said Deigh. He believes open communication garners respect throughout the storytelling process.

Deigh also examines ways that engineering firms can effectively convey key messages to the news media, decision makers, and the public.


To view all Interchange episodes, visit ASCE’s YouTube channel.

ASCE Interchange is brought to you by Contech Engineered Solutions, a leading provider of site solutions for the civil engineering industry. Contech’s portfolio includes bridges, drainage, erosion control, retaining wall, sanitary, stormwater, and wastewater treatment products. For more info, visit or call 800-338-1122.

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